The UK's Telegraph is reporting that Hugh Ryman, the maverick English winemaker portrayed by Russell Crowe in A Good Year, has brought another innovation to the wine market – a French wine tailored to the tastes of India's newly prosperous urban classes. Maison Pierre is a joint venture with Sula Vineyards. The article quotes Rajeev Samant as saying, "We've created a brand for the Indian market, which we jointly own. It should ship from France next week. The movie itself is worth seeing even though it has gotten mixed reviews.

Directed by Ridley Scott, it is a 2006 romantic comedy film set in Provence, in southeastern France and is about an investment expert who takes over a vineyard and gets seduced by the wine lifestyle.