Tehelka, The People's Paper mentions Sommelier India in an article talking about the proliferation of high end magazines in India. To quote, "Examine the impact of just one category of these heralds of hyper consumerism. In the last five years, no lifestyle magazine has produced an issue without at least one column imploring you not to get those wines wrong when serving mutton curry (What, no ortolan?) Now we even have Sommelier India, a magazine devoted to wine. Is it surprising that wine sales have grown at 25 percent per year since 1998?"