Mouton Cadet sponsors Tribeca Film Festival
Mouton Cadet, the world's leading Bordeaux AOC wine has been named the official wine sponsor of the Tribeca Film Festival. Taking place April 25 through May 6 in Lower Manhattan, the Tribeca Film Festival has quickly become the fastest growing film festival in North America, featuring over 250 films from more than 40 countries and attracting nearly half a million attendees in 2006.
Founded in 1930 by the late Baron Philippe de Rothschild, Mouton Cadet is essentially the world’s first wine “brand.” Rothschild’s goal was to market high-quality wine made from declassified (those not used by his Chateau) grapes, to a world of burgeoning quality-conscious, wine consumers. While some members of the Rothschild family felt that Mouton Cadet was hurting the premium image of the Rothschild, the late Baron went ahead with the creation of Mouton Cadet.
