Where the per capita consumption of wine in European countries is 60 litres it is less than one litre in India goes to show the scope for Indian wine abroad if marketed properly. Germany today has emerged as the top market for Wine Exports overtaking UK which is often called as the ‘crucible” of the Wine Trade due to its traditional consumption of wine since centuries.

Among various recommendations proposed by Mr. Pankaj Muthe of Siddhi Management Consultants during his one hour presentation included introducing a basket of other products with wine, adhering to quality measures, developing a consolidated marketing campaign of all wine companies and developing “Brand India” to beat international competition.

At the local level, “Wine Tourism” should be developed so that the taste of people develops and this platform can also be utilized to showcase cultural products of that particular region.

The formation of World Wine Trade Group and the Mutual Acceptance Agreement were highlighted in the growing dynamics in this industry globally. This meet was attended by Executives from wine companies and exporters from various parts of Maharashtra.

Among the dignitaries on the dias incuded Mr.JP Ghate –Dy. Director MVIRDC World Trade Centre, Mr. AO. Kuruvilla-Manager-Research-MVIRDC World Trade Centre, Mr.Pankaj Muthe-Director-Siddhi Management Consultants, Mr.Ramesh Pawar- Pawar Exports, Mr Balasaheb Kshirsagar- Chairman-Maharashtra Rajya Drakshya Bagayatdar Sangh, Mr Pradeep Pachpatil- GM-Sula Vineyards

The findings of the research along with changes after the discussion will be compiled in a soon to be released book and will be made available by The World Trade Centre soon.