Wine moves to the Indian Hinterland
While Delhi, Mumbai, Bangalore and Goa continue to be the largest markets in India, wine demand is catching on in other cities and towns like like Nagpur, Nasik, Bhopal, Ludhiana, Chennai and Hyderabad. A good example is Amritsar and Punjab. In 2005 Sula Wines doubled its sales in Punjab. Analysts believe that the tipping point will be when annual consumption crosses a million cases. Needless to say, the future growth of grape plantation is imperative for Indian wines to grow at 20%-30%.
Champagne Indage, the largest domestic wine marketer is one company that has bet heavily on the mass market by selling wines below the Rs.250 per bottle category. Vino which is priced at Rs.99 is Indage's most serious attempt to tap the mass market according to the Economic Times.
