Good luck to Mr Rajeev Samant, Merry Christmas and a happy newyear.
I would requeat the company to target the Christians in india, To sell the wines. Christmas is special There should be the idea of Church wines. Christians a re very passionate about wines , especially the ones in kerala . Did you know that A particular place in kerala clos to cochin had the maximum sale of alcohol in india last year, That is a good market, Market wines spiritually. It will do good to the company . Lets not only focus on the tastes , which is good but add a fire of spirit to it , Ex: French were bold enough to fight the british when thay came to knoe that their leader joan of Arc is called by god. , So use this tactic in selling wines. If there is anything that could spark a fire in india that is relegion, Why not use the rather controversial term relegion for good purpose like for selling wines. This is from a Well wisher looking for a job in your company