|If a perspective in Business Standard is to be believed, Indian wines need to do more to meet international standards. Australian wine technologist and viticulturist Diana Davidson expressed concerns over Indian wine and predicted that wine-makers from China, Argentina, Chile and South Africa could easily wipe out Indian wine from the international market. Do you agree?|
Speaking at a workshop organized for farmers by the Indian Wine Producers’ Association in Pune, she said, “Some Indian wines are good but most are below international standards. This is because farmers do not have adequate knowledge about the variety of plants, the soil required, irrigation techniques and pesticides to be used in vineyards. Most grape growers use traditional methods of cultivation and non-existing wine-culture too affects the quality of wine production.”
The article reported that the Indian wine industry is worth Rs 1,000 crore and is expected to grow to Rs 4,500 crore by 2011. Since January this year, Indian wineries have produced 22.5 million litres of wine, which is exported to countries such as France, Italy, Germany, United Kingdom, Singapore and Belgium.
“The Indian wine industry has a huge potential to establish itself on the international map. However, it needs to catch up with the global wine quality and standards. If this does not happen, wineries from countries such as China, Argentina and Chile will easily wipe out Indian wine,” she said.
So what do you think? Is she being harsh on the local wine industry? Or is this to be expected given how young the industry is. Is India’s fledgling reputation for wine already in jeopardy? And does it have to do with just the quality of the wine produced or with the marketing of it too? Arguably, some wines like Grovers La Reserve 2003 and Sula’s Chenin Blanc have achieved both domestic and international fame. But are they the exception more than the rule? Tell us what you think.