Aman Dhall of Brindco Limited was the only Indian featured in Les Visages du Vin Francais or “The Faces of French Wine”, a special wine supplement of Paris Match in September 2013. Paris Match is a glossy weekly with major national and international news along with celebrity lifestyle features that appeal to a broad spectrum of French people. It is one of the most widely circulated magazines in France, launched in the late 1940s and often compared to Life magazine, published in the US from 1936 to 1972.
The wine scene in India is flourishing despite all odds – which include an unpredictable and variable tax regime, lamentable logistics for wine storage and its distribution and next to no culture of combining food and drink. For an entrepreneur to enter the wine trade in India – and succeed – requires business acumen of a high order.
Aman Dhall obviously had the zeal and determination to branch out from his father’s traditional liquor business and create his own imprint at Brindco Limited. After a sound foundation in business with a Commerce degree from Hindu College, Delhi University and higher education in the UK and US, Aman rounded off his education with work experience in sales and marketing in the liquor industry in prestigious companies, like UDV and Diageo PLC, in London. Today, he is the Executive Director for Brindco Limited’s International Division.
The eponymous company, Brindco, was started by Brinder Pal Singh, Aman’s father, in 1967 to distribute imported alcoholic beverages. In 1972, with the ban on imports, Brindco started distributing ‘Indian made foreign liquor’ and beer by McDowell & Co and United Breweries. Today, the company has over 300 European and New World wine labels in its portfolio and all-India distribution.
Brindco Limited is both importer and distributor with government Import Licenses as well as State Trading Licenses. The company has bonded temperature controlled warehouses in Delhi, Mumbai and Goa.
In 2000, the company created a separate division, Brindco International, India’s largest importer of fine wines and beer, which Aman took to new heights with the creation of a dedicated Wine division staffed by qualified professional sommeliers. His contribution to the growth of wine culture in India is undeniable and we hope he continues to bring cheer to our dining tables with wines of the world along with the fine wines of France.
An impeccable dresser with his trademark white turban, Aman Dhall, despite his modest demeanour, stands out wherever he is. Certainly, on the Indian wine stage he is a prominent player and the recognition accorded to him by Paris Match is richly deserved.